Festina was founded as a Swiss watch manufacturer. The company was established back in the year 1902. As the Official Timekeeper of the Tour de France, Festina understands the importance of precision and performance. The Festina brand is over 100 years old and one of the fastest growing watch brands in Europe - a best seller in its home country of Spain. Today, the Festina brand continues its legacy of stylish European watches with an extensive collection of elegant, functional and sporty watches for every occasion.
From the period of its establishment, Festina watches have carved out a niche brand by way of an inimitable persona. Shaped in the midst of the altering generations, these watches are elegant, vibrant as well as highly efficient. Theses are genuinely meant for people who breathe their lives strongly and love to cherish every single moment through the thick and thin of life.
These watches are composed of Japanese quartz movements and other matchless, inherent features. The Mecaquartz movement, a no-battery mechanical quartz movement, is another distinguishing feature of the brand. In addition to all theses exceptional attributes, a major chunk of Festina's watches take account of sports chronographs comprising the globally advertised Road Warrior string of chronographs.
Festina also hogged media limelight in the year 1998 through a dubious reason. The team sponsored by the Festina in the Tour de France, was trapped in a doping scandal.
Festina offers a broad product range - digital, analog, chronograph, leather, stainless steel and titanium. It truly doesn't matter, whichever model you pick, it will have a long, lasting effect on your personality. Some particular models have pitched Festina on the top of the market and almost turned it into a monopolistic brand in the watch market. Some models are extremely adored by sports enthusiasts and from time to time, the company has come up with innovative features to give them further boost.
The Tour De France alarm watches, when rolled in the market, fuelled the competition and forced other watch producer to match its level. The brand got some rave acclaim from the competitors as well. Its status received a further boost when it launched the modified version of the brand by presenting it as Festina Tour de France Alarm Chronograph watch.
For the past 15-20 years, Festina watches have created a sort of segment for itself by touching the pulse of the watch lovers. Now, it mainly focuses on the sports range due to the growing popularity of the sporting events. It has a strong team in the form of technical support which is primarily focused on the process of innovation. Sponsoring of some professional cycling events has given it a world wide reach as well as recognition.
Because of its advisable marketing strategy, Festina has preponderated over even some superexcellent watch makers and still enjoys high reputation. Festina adopted the performance-enhancing technologies and unique strategies for every country. It work together with cycling events, its reminder with cycling events has created a big market for it equal outside Europe. US individual a heavy market, the company adopted an entirely out of the ordinary plan for the U.S. Thanks to the association with cycling, the US distributor allowed the watches to be sold through bike shops and shop employees were offered discounts on the watches. Pays always has the repayment. Nowadays, Festina watches are in great demand in the US.