Another factor in Omega watches retaining their value is the quality which they are produced with. Each new Omega movement has to pass extensive standards. The movements are tested in existing Omega watches, and, at the same time, various lab examinations are conducted to verify the movement's ability to resist temperature, shock and vibration. The precision of the movement is also tested. Along with this, when a new case has been produced, it is subjected to various tests as well. The decision on whether to manufacture a new case is only taken if the new prototype passes all tests assuring great quality.
Omega watches are heavily sought after time pieces due to the company's thorough advertising campaigns, and endorsement of major worl wide athletic competitions, such as the Olympics. By participating in massive marketing campaigns that drive sales, the Omega brand is has a universal perception of quality, precision and design.
The benefits of investing in Omega watches are plentiful. For one, after the severe financial crisis of 1975 to 1980, their debt was bought by banks in 1981. Switzerland's other watch-making giant Allgemeine Schweizerische Uhrenindustrie AG (ASUAG) was similarly saved a year later.
Omega watch was similarly saved a year later. After drastic financial cleansing and a restructuring of the two groups' R&D and production operations at the ETA complex in Granges, the two giants merged in 1983 to form the Holding ASUAG-SSIH. The new company shown an eagerness for instant success and experienced significant growth. It is now one of the world's leading companies. Named Swatch Group in 1998, it now includes Blancpain and Breguet. Omega remains one of its most prestigious brands although the company diversified for many years.Invented by George Daniels, a watchmaker from England, and recognized wow gold as the most important Omega watches are known for retaining their value for a long time. An important factor in Omega watches retaining their value is the co-axial escapement. Omega made history by introducing the first mass-produced watch incorporating the revolutionary co-axial escapement invented by English watchmaker George Daniels assisted by the achievement of caliber 2500. It was considered by many to be one of the most significant horological advancements in recent times. The co-axial escapement functions with virtually no lubrication thereby eliminating one of the shortcomings of the traditional lever escapement. By utilizing radial friction instead of sliding friction at the impulse surfaces, the co-axial escapement significantly reduces friction, resulting in longer service intervals and greater accuracy over time.
Radial friction causes less strain on the movement's parts, as opposed to sliding friction. This in turn results in Omega's watches being able retain their value for a longer time than their competitors. It also reduces the amount of maintenance the time piece will need to undergo over time to virtually a fraction of watches with other types of movement.