Ayrton Senna Institute
The Ayrton Senna Institute is a non-profit organization established and managed by Viviane Senna, the sister of the racer. The Institute has operated for thirteen years in Brazil, keeping the memory of the values and ideals of Ayrton Senna, who wanted to bring dignity and equality to Brazil and was really proud of his native country.

The Ayrton Senna Institute activities are aimed at offering young Brazilians the opportunity to develop and enhance their skills.  The Institute has developed, tested and evaluated special education systems adapted to children. The systems help children improve their schooling, as well as their social development.  Eight million children and youngsters living in 25 provinces of the country have already benefited from the introduced educational programs.

Limited Edition Big Bang
Hublot has recently created a unique collaborative limited edition Big Bang as a part of its support provided for the Ayrton Senna Institute. The exclusive timepiece features the signature of the deceased champion. The latest Big Bang is to be presented at the Sao Paulo Formula 1 Grand Prix, the most appropriate occasion one may think of.

Hublot Big Bang is a real legend in the horology world.  On October 18, the company introduced to the public its remarkable Chronograph Split-Second. The timepiece equipped with Power Reserve indicator, is cloaked in black. The dial of the watch reveals Ayrton Senna's signature in eye-catching red and the Brazilan flag in the combination of green and yellow.

Hublot's Support
The Hublot Company has always been actively involved in supporting the cause of disadvantaged children. The Geneva brand has founded its own Hand-in-Hand Foundation.  Hublot also joins a variety of charity events held by other Foundations, offering them its support or fighting the injustice meted out to them.

Hublot's commitment to supporting the Ayrton Senna Institute reflects the common values shared by the partners.  Ayrton Senna wanted to deliver a message of hope to youngsters in need, through his sense of humaneness, motivation, strong will and striving for perfection. 

The cooperation between Hublot and Ayrton Senna Institute reflects the remarkable philosophy shared by Jean-Claude Biver, CEO of Hublot - The supreme luxury is to be able to share our emotions, our joy, our love… The Geneva brand is proud to contribute to the aid given to all the children and youngsters in Brazil.